In a little book titled, How Rich People Think by Steve Siebold, chapter 12 starts with this: “Middle class believes money is earned through labor, world class believes money is earned through thought.” And while he doesn’t propose rich people don’t work hard, he does suggest that rich people find incredible leverage through thought and ideas. It’s with this in mind that I ask you to consider how you might think about your business in order to increase your leverage and influence. Work hard and think clearly.

As the world struggles to step out from under the cloud of the great pandemic, some people have increased their wealth quite significantly. That’s wonderful. Please keep in mind that this is a two-sided coin. While there is great optimism about the future and the growth of account values, there’s significant anxiety about what comes next. Is this new wealth real? Is inflation going to become hyper? Will there be a great reckoning that pulls the rug out from under us? In other words, great uncertainly exists and will persist. As an advisor with planning skills and strategic prowess, you’re a beacon of hope to so many. This should propel us all to aggressively market our services because people will continue to need us. They need you to help them navigate an uncertain world like never before. 

I see opportunity ahead for all of us; I also see growing headwinds for the advisor who is unclear about who they are and whom they serve. Before you get lost on your journey, consider how you might create great leverage in your business and for those whom it serves. What a great time to be alive and also a great time to be in the advisory business. They need us and we’re poised to prosper like never before if we keep our eye on what’s most important.