If I was dropped onto earth from outer space and was tasked with figuring out this whole money thing, I might be wise to ask, “Who has proven to be successful with money, and can I learn from him his methods?” And if I asked this question of the right person, they may lead me to Charlie Munger. You may or may not be familiar with Charlie, but you’ve surely heard of Warren Buffett. Charlie is Buffett’s 98-year-old business partner and fellow mega-billionaire. Charlie is a wicked smart guy who isn’t afraid to share his wisdom when asked, sometimes when not asked. For example, he was recently asked if he’s concerned about the risk of inflation. He responded with:
“I’m optimistic about life. If I can be optimistic when I’m nearly dead, surely the rest of you can handle a little inflation.”
If this sort of thinking appeals to you and you’d like to read more of it, you’re able to take a deep dive into the mind and wisdom of Charlie Munger as he wrestles with the many facets of behavioral finance. This long thoughtful summary contains mountains of insight into behavioral economics and why humans often do what we do with and for money. It’s titled, ‘The Revised Psychology of Human Misjudgment, by Charlie Munger’ and you can find it at this link.
Why do I share this with you? Well, it’s a goldmine of understanding how we’re wired to make decisions, some good and some desperately bad. It’s also key to the understanding and success of a marketer. And since an advisor isn’t of much good to a client that she doesn’t have, we’d be wise to hone our craft when it comes to marketing. And what better way to consider the mind of our clients than to glean wisdom from the mind of a 98-year-old many-times-billionaire?
As your partner in marketing to and attracting a steady stream of eager and qualified retirement planning prospects, we want you to be sitting in front of wonderful prospects each and every day. We also want to help you improve the message you share with those prospects so you can be of greater service. After all, your success improves your clients’ success and even adds to our success. So, let’s turn over as many stones as we can as we search for added wisdom and success.
Listen to wise men like Charlie Munger, put in your reps on the marketing front, and reap the benefits of a life well-lived. We’re here to help you, so let us know how we can best do that.
In the pursuit of better understanding how money really works, and probably more importantly, how people interact with and handle money, an advisor eventually comes face-to-face with the study of behavioral finance. That is, the formal study of how we really make decisions and why we make them. It’s fascinating.
How do we perfectly align what we do for our clients with what they say we do for them? If we’re really honest with ourselves, we’ll admit that what we think about ourselves rarely matches what other people think about us. Knowing that, how do we ensure that our value proposition, the core thing that we think about ourselves, is heard by others in the same way we see it?