It’s astounding how much I paid to have someone ask me that question. And they didn’t ask me just once, not twice, but six times. Yet it was worth every penny.
The biggest breakthroughs in our business generally happen because of one of two reasons: 1. We approach a problem from an entirely new perspective, or 2. From an extremely painful experience, which generally causes the new perspective in option #1. In other words, it’s the obstacles that we confront that lead to the biggest breakthroughs.