Myth: Busted. I’ll never think the same way again. What myth, you ask? The myth that all clients want their planning to be simpler and less complicated. Ah, if only life could be as simple as it once was.
We can all agree that without a flow of qualified prospects, an advisor isn’t able to do all that much advising. We need prospects and we need them to become clients in order to build a healthy business that serves people in their financial planning needs. But I think it’s worth considering whether all prospects are created equal. Because if they’re not all the same, then should we consider treating them differently from one another? I’m not just talking about A, B, and C clients either. There’s something else going on that we really should pay attention to.